Tesla Motors Changes Name To “Tuosule” In China

Some people will do anything to make a buck, and trademark squatting is one way to make fast and easy money. Zhan Baosheng thought he could fleece Tesla Motors for $32 million by trademarking the “Tesla” name, so rather than pay up, Tesla will simply go by another name in China; “Tuosule”, the transliteration of the Tesla name in a dialect native to Hong Kong.

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Tesla Trademarks “Model E, Could Be The EV For Everyone

By 2017 Elon Musk has promised that Tesla Motors will roll out an electric sedan with a 200-mile range and a price of around $35,000. Designed to compete with the BMW 3-series and Mercedes C-Class, a recent trademark application for the name “Model E” may indicate the name of this new, mass-market sedan.

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Tesla Motors Fights For Its Own Name In China

Over in China, companies are vying to get their names and products to consumers in the fastest-growing economy in the world. This makes trademark trolling an incredibly lucrative business, as Tesla Motors is finding out. The holder of the “Tesla Motors” trademark in China wants more than $32 million for rights to the name. Ouch.

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