Tesla’s China Strategy Faces Big Obstacles

China presents a unique challenge to Tesla, including faster high-speed trains, a lack of charging infrastructure, zero government financial support, and worst of all, a lack of brand perception. Can Tesla overcome?

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Tesla Motors Fights For Its Own Name In China

Over in China, companies are vying to get their names and products to consumers in the fastest-growing economy in the world. This makes trademark trolling an incredibly lucrative business, as Tesla Motors is finding out. The holder of the “Tesla Motors” trademark in China wants more than $32 million for rights to the name. Ouch.

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Tesla Motors Looks To China With Cautious Optimism

With over 1.3 billion people and much of the world’s manufacturing and economic power, China holds incredible buying power and a nigh-insatiable lust for luxury goods. For high-end car makers like Tesla Motors though, selling products in China is both a risky and worthwhile endeavor, and it seems like Elon’s electric automaker already has pent-up demand in the Peoples’ Republic.

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