COO “Disappointed And Frustrated” At Slow Nissan Leaf Sales

It is no secret that sales of the pure-electric Nissan Leaf haven’t been exactly earth-shattering. After an initial rush of enthusiasm, sales of the Nissan Leaf have tapered off substantially. This has left Nissan’s Chief Operating Officer Toshiyuki Shiga feeling “disappointed and frustrated” with Leaf sales.

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Nissan Looking For Answers Regarding Leaf Sales (Or Lack Thereof)

Nissan’s big electric car bet isn’t paying off, and the Japanese automaker knows it. After yet another month of sales failing to sell 1,000 Nissan Leaf EVs, executives at Nissan have given up its modest goal of selling 20,000 EVs in the U.S. this year.

Instead, Nissan is focusing on an outreach program with current customers, as well as those who showed interest but didn’t buy a Leaf EV to figure out where they went wrong.

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