More Women Buying The Nissan Leaf

It’s been said that women control most of the major purchasing decisions in the traditional family unit, especially when it comes to cars. Women are driving the growth of the small car and green car segments, and the Nissan Leaf is high on the list of many lady car buyers. Women now account for about 30% of Leaf purchases, and the average age of Leaf buyers is dropping too.

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NAIAS 2013: Nissan Leaf S Model Drops $6,400 In Price

Nissan hasn’t been happy with sales of the Leaf EV in the past two years, and it has become clear that major changes were needed to make the Nissan Leaf more appealing. Credit is due to Nissan then for making a massive price cut to the Nissan Leaf, lopping off $6,400 of the lowest-priced 2012 model. When combined with certain state and Federal incentives, a Nissan Leaf could cost as little as $19,000.

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COO “Disappointed And Frustrated” At Slow Nissan Leaf Sales

It is no secret that sales of the pure-electric Nissan Leaf haven’t been exactly earth-shattering. After an initial rush of enthusiasm, sales of the Nissan Leaf have tapered off substantially. This has left Nissan’s Chief Operating Officer Toshiyuki Shiga feeling “disappointed and frustrated” with Leaf sales.

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