Toyota and Ford Cancel Hybrid Truck Collaboration Before It Begins

In the summer of 2011, Ford and Toyota announced that the two companies were looking into a collaborative project aimed at producing a rear-wheel drive hybrid truck drivetrain. It certainly raised a few eyebrows, with the best-selling hybrid car maker joining forces with the number one pickup producer. Yet despite the incredible potential of this project, Ford and Toyota have decided that nah, we don’t want to work together after all.

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Via Motors Bringing 800 HP Hybrid “X-Truck” To Detroit Auto Show

While no major automaker has taken the plunge yet, there is an immense amount of potential in the plug-in hybrid pickup market. Via Motors hopes to tap into that market with an expanding line of hybrid pickups, and at this year’s North American International Auto Show in Detroit Via Motors will showcase three new vehicles, including the high-performance “X-Truck”.

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Chrysler Ceases Testing 37 MPG Plug-In Hybrid Pickups Over Battery Woes

The holy grail of hybrid technology isn’t the 100 mpg car; it’s the 50 mpg pickup. Because pickup trucks are the #1 selling vehicle in America, as well as some of the least fuel efficient, applying hybrid technology to trucks could drastically cut our nation’s fuel consumption.

But creating a hybrid pickup is harder than it looks. Chrysler has just stopped testing a fleet of plug-in hybrid pickups due to overheating battery woes. But don’t count them out yet, because there is real potential here.

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Toyota, BMW Team Up On EV Technology

The Japanese Giant Toyota, and the Bavarian Beast known as BMW, could not be more different car companies. Toyota vehicles have the perception of stoic, no-frills, affordable reliability. BMW’s are brash, expensive, “look at me” cars driven mostly by those with an inflated sense of self-worth. In other words, this is the perfect alliance for both companies, who in an extension of a technology alliance announced in December, are teaming up on sports car and electric vehicle technology.

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