Video: Brammo’s Empulse R Commercial Hits The Right Notes

Motorcycles have never been my thing, as I have flirted with death enough times on four wheels to know better than to tempt fate. But the rise of electric motorcycles has me winking at the grim reaper again, especially after seeing Brammo’s latest offering, the Empulse R. Now Brammo has released a two and a half minute commercial highlighting the Empulse R in a surprisingly normal way.

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Brammo Empulse Launch Outshines The Stars in Hollywood

Last night Brammo held a proper Hollywood launch party for the Empulse and Empulse R. Sure, we saw an Empulse at Laguna Seca in 2010, but a lot has changed since then. The problem with developing products on the cutting edge of technology is that it can be hard to decide when to stop waiting for it to be perfect and just pull the trigger on production.

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