Browsing the "EICMA" Tag

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The Only 5 Motorcycles You'll Need: the Yamaha Electric Ecosystem

Yamaha announced a number of new “concept” electric motorcycles at this year’s EICMA show- but what’s decidedly more important is this: Yamaha has created a fully electric motorcycle “ecosystem” that takes its customers from the cradle to the grave without burning a single drop of oil or gas. Hot damn! Ever since Apple conquered the […]

November 14th

Matra to Build Electric Delivery Bike

Matra’s innovative, battery-swapping line of pedal-electric bicycles continues to expand throughout Europe. If this latest prototype is any indication, the next phase of Matra’s expansion will see the company enter the commercial delivery market. Matra sold over 5000 electric bikes last year, but hopes to expand its business with “pure” (read: non-pedal) scooters that include […]

November 24th

EICMA 2011: BMW's C Maxi-scooters are Here!

We’ve covered BMW’s new maxi-scooters since they were drawings, on through the prototype stage, and now – finally! – they’re in production, coming to a BMW dealer near you early next year. It’s no wonder we’re excited about the new BMW maxis.  They’re fast, they’re refined, and – offering 50+ mpg fuel economy and more […]

November 13th

EICMA 2011: New Vespa 46 Wows the World

This week was EICMA, the motorcycle equivalent of the Tokyo, Geneva, and Detroit Auto Shows all rolled into one – and this little beauty was the star of the show. Officially, it’s called the Vespa 46, but they could have glued chrome badges reading “La Bella Macchina” to the side of the little blue 2-wheeler […]

November 12th

EICMA 2010: Rise of the Electric Vehicles

EICMA is one of the world’s largest motorcycle trade shows. Held in Milan each fall, motorcycle manufacturers release new models either here or at EICMA’s competitor, Intermot. The two shows compete for exclusives, so while TTXGP and Mavizen were only present at Intermot, Brammo was present at EICMA. Brammo was in the American Pavilion around the corner from my client ScooterGirls and a short walk from the more famous American brand, Harley Davidson. However, taking over a larger corner of the hall than last year was “The Green Planet” which was dominated by electric-assisted bicycles and full electric scooters.

November 5th