Forget the Prius Effect- Here Comes The Matrix Effect

I was invited, at Ford’s expense, to attend their “Further With Ford” conference. We were treated to a delightful first-class event. However, let me preface this article with a caveat. I have always hated cars. My most recurring nightmare as a child was being chased by cars. My primary form of transportation is my electric motorcycle, because I value Freedom. The car comes in a distant 3rd, mainly reserved for road trips to the racetrack. If it weren’t for the money it makes on Relay Rides and Zimride, I’d probably sell it.

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