In the car business these days, the trend is to parcel out information about new products in dribs and drabs. Nobody announces a new product any more; they Tweet about it, try to get a little buzz going, then release a photo and a few details to keep the vibe going. Geely Motors seems to understand this dynamic very well. A few days ago, it let it be known that it is creating a new company known as Lynk & Co. It will manufacture cars that fall somewhere between a Geely and a Volvo (also owned by Geely) in price and appointments. Think of Lynk & Co making the Buick that falls between Chevrolet and Cadillac.
Now we have a face to go with the name. The company on Thursday released official photos of its first offering — a tasteful sport utility equivalent in size to the Hyundai Tucson. Smaller utes are all the rage these days, so Lynk & Co seems to have carefully selected its target market to be cars in one of the hottest market segments.
Under the skin, the Lynk & Co 01 will share its Compact Modular Architecture underpinnings with an upcoming compact Volvo SUV, the XC40. That car was previewed earlier this year as the Volvo 40.1 concept. Geely says it 01 (that’s the car’s only name for the moment) offers full connectivity thanks to an open sourced digital platform developed by Microsoft and Alibaba. The chassis has been designed to score well in all international crash test protocols.