Tesla’s China Strategy Faces Big Obstacles

China presents a unique challenge to Tesla, including faster high-speed trains, a lack of charging infrastructure, zero government financial support, and worst of all, a lack of brand perception. Can Tesla overcome?

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First Tesla Model S In China Sells For Over $400,000

With a starting price of around $70,000 (not including the $7,500 Federal tax credit), the Tesla Model S is the kind of car most of us can only ever dream of owning. Over in China though, it’s about as obtainable as unicorn dung. The first Tesla Model S recently arrived in China at great cost, the new owner laying out an estimated $410,000 to get his hands on the electric sedan.

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Tesla Motors Changes Name To “Tuosule” In China

Some people will do anything to make a buck, and trademark squatting is one way to make fast and easy money. Zhan Baosheng thought he could fleece Tesla Motors for $32 million by trademarking the “Tesla” name, so rather than pay up, Tesla will simply go by another name in China; “Tuosule”, the transliteration of the Tesla name in a dialect native to Hong Kong.

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Tesla Motors Looks To China With Cautious Optimism

With over 1.3 billion people and much of the world’s manufacturing and economic power, China holds incredible buying power and a nigh-insatiable lust for luxury goods. For high-end car makers like Tesla Motors though, selling products in China is both a risky and worthwhile endeavor, and it seems like Elon’s electric automaker already has pent-up demand in the Peoples’ Republic.

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