BMW C Electric Scooter Faces its Biggest Test: the Public
The BMW C electric maxi-scooter has been generating a lot of buzz, but now it faces the ultimate test: will it sell? It’s finally in production, we’ll see!
Read moreThe BMW C electric maxi-scooter has been generating a lot of buzz, but now it faces the ultimate test: will it sell? It’s finally in production, we’ll see!
Read moreIn anticipation of the Sustainable Brands Conference which BMW is sponsoring, I spoke with BMW’s Head of Marketing, Uwe Dreher about the future of sustainable cars and transportation. Megacities are the market they’re most interested in serving, a massive challenge for any automaker. How to sell cars to the people who need them the least? By not selling them, actually…
Read more