Interview with BMW's Uwe Dreher on Sustainable Cars

In anticipation of the Sustainable Brands Conference which BMW is sponsoring, I spoke with BMW’s Head of Marketing, Uwe Dreher about the future of sustainable cars and transportation. Megacities are the market they’re most interested in serving, a massive challenge for any automaker. How to sell cars to the people who need them the least? By not selling them, actually…

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