BMW scooters Archives

BMW C Electric Scooter Faces its Biggest Test: the Public

May 4, 2014 Jo Borrás 0 Comments BMW, BMW C, BMW C Evolution, BMW motorcycles, BMW scooters, Electric Motorcycle, electric scooter, EV, evolution, EVs, maxi-scooter, Scooter

The BMW C electric maxi-scooter has been generating a lot of buzz, but now it faces the ultimate test: will it sell? It’s finally in production, we’ll see!

Electric Vehicles New Cars Plug-in Hybrids

Interview with BMW's Uwe Dreher on Sustainable Cars

May 23, 2013 Susanna Schick 1 Comment BMW, BMW scooters, i3, i8, iBrand, Sustainable Brands, Tesla

In anticipation of the Sustainable Brands Conference which BMW is sponsoring, I spoke with BMW’s Head of Marketing, Uwe Dreher about the future of sustainable cars and transportation. Megacities are the market they’re most interested in serving, a massive challenge for any automaker. How to sell cars to the people who need them the least? By not selling them, actually…