Tesla Motors Changes Name To “Tuosule” In China

Some people will do anything to make a buck, and trademark squatting is one way to make fast and easy money. Zhan Baosheng thought he could fleece Tesla Motors for $32 million by trademarking the “Tesla” name, so rather than pay up, Tesla will simply go by another name in China; “Tuosule”, the transliteration of the Tesla name in a dialect native to Hong Kong.

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Tesla Motors Fights For Its Own Name In China

Over in China, companies are vying to get their names and products to consumers in the fastest-growing economy in the world. This makes trademark trolling an incredibly lucrative business, as Tesla Motors is finding out. The holder of the “Tesla Motors” trademark in China wants more than $32 million for rights to the name. Ouch.

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Tesla Motors Acquires Estimated 8% Of The Luxury Car Market

The epic rise of Tesla Motors seems almost impossible to believe. Yet just a year into production of its first original design, the Model S, Tesla Motors has managed to grab 8.4% of the U.S. luxury car market. No wonder Wall St. loves Tesla.

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Tesla Motors Looks To China With Cautious Optimism

With over 1.3 billion people and much of the world’s manufacturing and economic power, China holds incredible buying power and a nigh-insatiable lust for luxury goods. For high-end car makers like Tesla Motors though, selling products in China is both a risky and worthwhile endeavor, and it seems like Elon’s electric automaker already has pent-up demand in the Peoples’ Republic.

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Tesla Motors Aiming For Performance Over Luxury

How does one define a performance car versus a luxury car? Surely one would not call the $110,000 Corvette ZR1 a “luxury” car despite its six-figure price tag. So it is that given a choice between the distinctions, a Tesla exec said that the EV maker is “competing base don performance”, aiming to build not just a great electric car, but a great car in general.

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GM Sees Tesla Motors As Disruptive

General Motors is a company that represents both the endless possibilities of automotive technology, and the “old guard” that often seems just behind of trends in innovation. Under the reign of CEO Dan Akerson, GM is being proactive, and a small team of analysts has been assigned to study market “disrupter” Tesla Motors to see how it might affect GM’s business.

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