Italian electric motorcycle manufacturer Energica is pulling a Tesla. It is working to make charging stations available for its customers along the back roads that motorcycle riders prefer. The plan is to eliminate range anxiety for Energica riders. In partnership with utility companies and established charging networks, Energica is proposing to have a network of charging stations available in Italy and California starting in 2017.
According to a recent press release, “Energica will either co-finance the installations of dedicated chargers (DC technology 20kw, Combo CCS standard plugs) or facilitate the access to existing ones. This will allow Energica customers to enjoy the best roads without any range anxiety.” The fast charging stations will allow riders to replenish their batteries in about 20 minutes. Not all electric motorcycles have fast charging capability but all of Energica’s electric motorcycles do.
The company’s charging partners will include Enel, a utility company that does business in Italy and Spain, and ChargePoint, the largest private charging network in the US. No details about where the new chargers will be located have been provided at this time. By promoting charging infrastructure, Energica is modeling Tesla’s own push to provide dedicated Supercharger locations for its drivers along the world’s main highways. It is curious why so many makers of electric vehicles view charging infrastructure as not their problem.
Although Tesla has recently discontinued its trade-in price guarantee, it did so for a number of years as a way of reassuring people who invested in new technology that they would not get hurt at trade-in time. Energica has just announced a similar policy. It now guarantees new owners that their electric motorcycles will be worth at least 50% of its original value as a trade-in towards a new model after 24 months. 50% may seem like a lot of depreciation after only two years, but Energica is the only manufacturer putting such an offer on the table.