This story about the MINI ELECTRIC CONCEPT was first published on CleanTechnica
Don’t get me wrong, it’s great to see another electric model sort of announced, but it’s also a bit tiring to see that it’s again a super unrealistic concept and the production version won’t even be unveiled for another 2 years. What’s the point? Honestly, that’s not a rhetorical question — what is the point of fluffy press releases and unrealistic images and designs so far out?
Is it to slowly move the auto press in the direction of electrics? Is it to give investors the impression BMW is on the leading edge of innovation? Is it to present a greener and more socially responsible image of the company? Is it just how the auto industry rolls in general? Is it an attempt to tell customers, “Don’t buy a Tesla, we’ll electrify our options ‘soon’ as well?” Is it to bring attention to the MINI Countryman Plug-in Hybrid?
Anyway, on to the concept…
Yes, cool looking car! Yes, I’d love it if one were on the market right now! Yes, I’d love to have one in my garage! If only… This car is named “MINI ELECTRIC CONCEPT” (yes, all caps), and a production version will be unveiled in 2019 … presuming plans don’t change, as they have after so many many other concepts rolled into an auto show and out again. This electric concept car will be visible at the IAA Cars 2017 show in Frankfurt in a couple of weeks, starting Saturday, September 16th.
“With its characteristic go-kart feel and powerful electric motor, the MINI ELECTRIC CONCEPT is great fun to drive while also being completely suitable for everyday use – and producing zero emissions to boot. That’s how we at MINI envisage electric mobility in tomorrow’s world,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce and BMW Motorrad.