Alan Wilzig is one of those fascinating people I meet through my social media addiction. He rides a Brammo Enertia in my 2nd favorite city, races cars, built a 1 mile paved racetrack in his backyard, has a fabulous collection of motorcycles, posts loads of great pictures on his website and is very active on Twitter, where we met.
So when he announced he was opening a restaurant in TriBeCa, I knew I had to visit it on my next trip to NYC. Kutsher’s is delicious, even if you’re not a fan of Jewish food. This is not a food blog, so I’ll skip to the important stuff. What I knew about Wilzig is that he’s a retired investment banker who enjoys the sort of lifestyle most of us only dream about. But then, my investment banker friend couldn’t join me for dinner on a Sunday night because he was working. So that lifestyle has to be earned after many hours of hard work. I also knew he rode a Brammo Enertia, and was one of the first customers.
What I didn’t know is that he’s also one of Brammo’s first investors.
In this interview, he tells me why he found Brammo to be a more worthy investment than any other electric vehicle company, and what’s in store for the near future. He also talks about what a great urban bike the Enertia has turned out to be. NYC riding can be very hard on a bike, as the cracked engine case, fractured frame, busted fork seals, etc. on my Ducati Monster could attest to.
To survive the hard conditions of urban riding, a bike needs to be rock solid. That was always the feeling I got from riding the Brammo, and it’s nice to see it confirmed by an owner’s experience. I look forward to the Polaris partnership bringing many more Brammo owners into the world, as the current dealership network really isn’t serving them. At least not as far as I can tell from this interview with their Los Angeles dealer, Bill Bartel.
Talking with Alan and seeing how Brammo has carefully laid the groundwork for building a truly global manufacturing capability gives me faith that Brammo is on the right path.