Report: Record Number of Households Own a Motorcycle

A new report from the Motorcycle Industry Council found that 8% of US households had a motorcycle in 2018, according to their polling data. That’s big news for motorcyclists, because it’s the highest percentage ever recorded by the MIC.

The household penetration numbers have always been among the most important figures to us,” said MIC President and CEO Tim Buche. “We’re certainly happy to see more homes that have a motorcycle. Riders who talk about motorcycling to friends and neighbors help to inspire people who don’t yet ride.”

The is even more good news for the industry in the report. The total number of motorcycle owners seems to have reached record levels, too, with 13,158,100 motorcycles currently registered in the US.

That number reflects an is an increase of roughly 2.5 million bikes compared to 2014, despite the total number of new bike sales– in a trend led by industry giant, Harley-Davidsoncontinuing to fall. Numbers that seem to indicate an exceptionally strong used bike market. “Modern motorcycles are high-quality machines,” says Jim Woodruff, secretary/treasurer of the MIC Board of Directors and COO of National Powersport Auctions (NPA). “(that’s) enabling the pre-owned market to be a key part of the overall growth in the motorcycle and rider population … the annual pre-owned market is actually three times larger than the new market.”

What do you guys think? Will trendy brands like the Zeros and Royal Enfields of the world eventually overtake the old guard at Harley, or is this just a byproduct of baby boomers liquidating their bike collections in retirement? Let us know what you think in the comments section at the bottom of the page.

 

Source | Images: MIC, via Asphalt and Rubber.

 

Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, out on two wheels, or chasing my kids around Oak Park, IL.