2018 Toyota Alphard Rowen, or: Japanese Van Culture is Insane

Most gear heads already know that we, here in the United States, don’t always get all of the products offered by a given car maker. Ford has been selling Rangers in Europe for years, Nissan has an innovative hybrid minivan that would change the face of the US van market, and Mazda has a 6-based station wagon that’s so pretty it’ll melt your socks. For whatever reason, though, the powers-that-be at those companies have decided not to bring those cars here. It’s a shame, because we end up missing out on insanity like this: the 2018 Toyota Alpherd by Rowen.

The Toyota Alphard is an Asian-market minivan that’s aggressively styled with a broad, metallic grin that wouldn’t look out of place on a Power Ranger’s rig. As wild as it looks from the factory, though, the stylists at Rowen take it even further.

The complete styling kit costs about to 280,000 yen (around 2500 USD, as of this typing), and is made up of pre-painted FRP and ABS plastics. Rowen also offers a titanium exhaust system to free up flow, improve sound, and increase horsepower at high RPM. For the sake of their promo pictures (included, above), the guys at Rowen also slammed the van(s) and fitted them with bigger rims and ultra low-profile tires to complete the “stanced” look.

I don’t have much else to say about this rolling tribute to Japanese van culture — because my jaw is still firmly on the floor! Take a look at the pictures for yourself, then let us know what you think of Rowen’s latest in the comments section at the bottom of the page.

 

Source | Images: Rowen, via Paul Tan.

 

Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, or chasing my kids around Oak Park, IL.