Street Fighter – 25 Years of the Ducati Monster

Ducati is celebrating the 25th anniversary of the innovative Ducati Monster with an all-new beast. The tricolored Ducati Monster 1200 25th Anniversary.

That’s right, kids– the Ducati Monster has been around for 25 years. The bike almost single-handedly created the “street fighter” look that dominated custom sport bikes throughout the ’90s and ’00s, and created a new product line for Ducati that- like the Porsche Cayenne- provided the profits needed to kept the core of the sporting brand alive.

As for me, I was never a fan of the Monster. I was never a fan of the Cayenne, either, to be honest. Still, I recognized that, for bikes like the 916 and 900SS to exist, the brand needed a product with broader appeal– and the Monster was perfect for that mission.

The frame was similar to the 900’s, which was being phased-out by the revolutionary 916, at that point. As such, it was “previous generation” tech all the way from the trellis frame to the Desmo engine. Old tech for racing, that is. For the street? It was more than enough– and it made the same sweet, sweet sound as the legendary 900 and, to most listeners, the iconic 888, as well.

In other words, it cost less to make and they could sell it for more money. That’s a good business model, if you can make it stick. And, 25 years later, it looks like Ducati can!

You can see the new Duck in person at the World Ducati Weekend that will take place from July 20th to the 22nd. In the meantime, you can check out the photos, above, and compare them to the original ’93 version, below. Then, let us know what you think of a quarter century of Ducati progress in the comments section at the bottom of the page.

 

1993 Ducati Monster | the Original

Source | Images: Ducati, via Motorpasión.

 

Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, or chasing my kids around Oak Park, IL.