CES 2018: Expect Annoying Ads in Your Car, Soon

in car ads discussed at ces 2018

Are you the type of person who watches the Super Bowl “just” for the commercials? If so, you’re going to love a new advertising startup called Telenav, because they are going to start beaming ads right into all the fancy screens that are crowding the interior of your connected car.

Yes, really.

 

Telenav Wants Your Autonomous Car to Play Ads

Using a car’s digital display to serve ads to drivers is being pitched as a way to reduce the consumer cost of connected services and new, autonomous technology. It is absolutely not, Telenav says, to be confused with an evil corporation’s hellish plans to make you pay more for existing services if you don’t want to watch the ads. Indeed, according to Telenav’s CEO, H.P. Jin, the system is, “an exciting new opportunity … to monetize connectivity to cover service costs and even drive healthy profits while enriching the consumer experience with safely-delivered, engaging, and relevant offers.”

That’s not just some one-off quote, either. PR material available on Telenav’s site insists that the company is, “talking about taking all the good stuff (the consumer behavior stuff, the location services stuff, the data crunching stuff), and mixing it all together so you have the power to give consumers ads they actually want.”

I hate to break it to Telenav’s investors, but I don’t want my car to try to sell me stuff. Maybe a watch or some new Chucks or something. Once in a while. If there’s a sale that I’m driving past. But, like, not all the time- and certainly not in exchange for services that are already built into the price of the car.

Maybe that’s just me, though. You can check out Telenav’s official press release for yourself, below, then let us know if you’re convinced that of their supposedly egalitarian motivations in the comments section at the bottom of the page.

 

    Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs

    SANTA CLARA, Calif., Jan. 04, 2018 (GLOBE NEWSWIRE) — Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car and location-based platform services, is launching an In-Car Advertising Platform that enables automotive OEMs to generate revenue by delivering ads to cars in a safe, user-friendly and contextually-relevant way.

    Leveraging deep expertise in location-based mobile advertising and automotive navigation software, Telenav’s In-Car Advertising Platform delivers an end-to-end offering to OEM partners—from ad targeting to ad sales and campaign management. As the only company with expertise across the entire in-car advertising value chain, Telenav is the ideal advertising platform partner for OEMs. With minimal investment, OEMs can participate in advertising revenue opportunities.

    The In-Car Advertising Platform is powered by Telenav’s In-Car Ads SDK (Software Development Kit) and cloud-based intelligent targeting platform. The platform’s focus on safety, context, and value makes it an ideal in-car ad solution for both drivers and OEMs.

    To ensure driver safety, ads only appear when the vehicle is stopped, such as at car startup, traffic lights and upon arrival. The ads automatically disappear whenever the car is in motion or when users interact with other in-dash functions such as music or phone calls.

    From a context and value perspective, relevant ads such as coupons and recommendations are delivered to customers based on information from the vehicle, including frequently traveled routes, destinations, and time of the day. As an example, drivers can be encouraged to pick up a discounted pizza on the way home or be alerted to sales at stores near their destination. In addition, when the vehicle is low on gas, the platform points out nearby stations along the driver’s route, potentially with discount offers.

    Today, Telenav is ready to work with OEM partners to integrate its In-Car Advertising Platform into their vehicles whether they are using Telenav’s navigation solution or not.

    “Connected, intelligent cars provide OEMs with new opportunities to roll out innovative features and services,” stated HP Jin, CEO of Telenav. “Telenav’s In-Car Advertising Platform provides an exciting new opportunity for OEMs to monetize connectivity to cover service costs and even drive healthy profits while enriching the consumer experience with safely-delivered, engaging and relevant offers.”

    If you are interested in learning more about Telenav’s cutting edge in-car ad solution, please email at ica@telenav.com for scheduling a meeting with Telenav at Renaissance Hotel during CES 2018.

 

Source | Images: Silicon Beat, via Car Throttle.

 

Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, or chasing my kids around Oak Park, IL.