CES 2018: Ford OjO Electric Commuter Scooter

Ford OjO Electric Scooter

The OjO electric scooter is one of the many possible solutions being presented to commuters these days. Intended to ride with commuters on trains and buses, the point of these vehicles is to get people across that “last mile” that separates their destination from public transit. At this year’s CES show, the OjO got a bit of a marketing boost. From Ford.

That’s right, kids- Ford surprised us all by introducing an all-new electric vehicle at this year’s Consumer Electronics Show (CES). Even if it is “just” a scooter with a 25 mile range and 20 MPH top speed, it is the first (and, thus far, only) new electrified vehicle to wear Ford’s iconic blue oval in more than five years.

Not an insignificant achievement, I think.

 

Ford OjO Electric Scooter

As far as EVs go, the new Ford OjO features an all-aluminum frame that can support up to 300 pounds of rider meat. In addition, its 500-watt electric motor provides enough power to handle grades up to 18 percent and can be recharged using a standard 110 outlet- which is great news for apartment-dwellers who usually have difficulty in finding an EV charging port.

Ford’s new OjO- which, it should be said, is the same as the old, non Ford-branded OjO- is available for order now for $2199 on the company’s website. A special edition of the bike will also be available, soon, at select Ford dealerships in the US and Europe. Which, I dunno- could be cool.

What do you guys think? Is this just another Ford Th!nk that’s good for PR but that won’t actually turn up for sale, anywhere? Or is this a sincere attempt to lure millennials and hippies into a Ford store so the salespeople can try to up-sell them into a crappy electric Focus or something? Let us know what kind of cynical marketing plans you think are nefariously unfolding behind the scenes at Ford in the comments section at the bottom of the page.

 

Ford OjO Electric Scooter Commercial

Source | Images: DigitalTrends, via PartsforScooters.

 

Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, or chasing my kids around Oak Park, IL.