600 HP Volvo Polestar 1 Will Be Available by Subscription

The virtual ink was hardly dry on the announcement of the flagship, 600 HP hybrid super car before questions about buying it began swirling. “The Polestar 1 will not be available through Volvo dealers, and will not be made available for sale,” was the unexpected answer from parent company Volvo. All of which begs the question: what the heck does that mean!?

Starting in 2019, Volvo will launch a retail experience it’s calling a Polestar Space. Described as, “an environment where customers can physically interact with the brand,” the company has plans to open the “stores” in the US, China, Sweden, Germany, Norway, and the Netherlands. Customers will then be able to “subscribe” to car using a model similar to Care by Volvo, which was also introduced earlier this year as a marketing play to sell entry-lux SUVs to millennials.

If you don’t fancy the new subscription model, though, don’t fret. Autoweek is reporting that customer might be offered a chance to buy their Polestar 1 at the end of the subscription period for a price somewhere near 150,000 USD. So, yeah- let us know what you think of that in the comments section at the bottom of the page. In the meantime, take another minute or two to gaze upon the pretty car.

 

Polestar 1 | Volvo’s Flagship Hybrid Super Car

Source | Images: Autoweek.

 

Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, or chasing my kids around Oak Park, IL.