Elon Musk Posts Video Of Model 3 Production Line


Elon Musk loves Twitter and Instagram and uses both to maximum effect. On October 8, he posted a short video on Instagram of the Tesla Model 3 production line “slowed down to 1/10th speed.”

The Model 3 body line slowed down to 1/10th speed

A post shared by Elon Musk (@elonmusk) on

That led to some confusion. Many assumed the video was projected at 10% of its normal speed, but Musk soon  clarified that on Twitter.

Model 3 production — or lack thereof — has become an issue lately. Tesla says it produced 260 cars in the third quarter and delivered 220. Previously, Musk suggested as many as 100,000 Model 3’s could be manufactured by the end of this year. That target seems pretty remote in light of the slow pace of production so far.

Seeking Alpha, a financial analysis firm that tends to be less enthralled with Tesla than most other stock analysts, notes that Tesla has downplayed the slow production rate, saying it is due to a few “bottlenecks” that are being rapidly addressed.

“Although the vast majority of manufacturing subsystems at both our car plant and our Nevada Gigafactory are able to operate at high rate, a handful have taken longer to activate than expected,” Tesla says.

But Seeking Alpha quotes from a recent Wall Street Journal article that presents the situation more starkly:

“Unknown to analysts, investors and the hundreds of thousands of customers who signed up to buy it, as recently as early September major portions of the Model 3 were still being banged out by hand, away from the automated production line, according to people familiar with the matter.

“While the car’s production began in early July, the advanced assembly line Tesla has boasted of building still wasn’t fully ready as of a few weeks ago, the people said. Tesla’s factory workers had been piecing together parts of the cars in a special area while the company feverishly worked to finish the machinery designed to produce Model 3’s at a rate of thousands a week, the people said.”

Hmmm. That’s a tiny bit worrying, is it not? As with all things Tesla, either you believe in Elon Musk and his “walk on water” ability or you don’t. Those who do see the current slow pace of Model 3 production as normal, a glitch that will be cleared away shortly. Those who don’t see it as proof that Musk is a charlatan who has made a fortune out of convincing others to buy into his dreams.

There is little doubt that someday we will see another video on Instagram, one that shows the Model 3 line going at full speed. When will that be? Stay tuned.

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I have been a car nut since the days when Rob Walker and Henry N. Manney, III graced the pages of Road & Track. Today, I use my trusty Miata for TSD rallies and occasional track days at Lime Rock and Watkins Glen. If it moves on wheels, I’m interested in it. Please follow me on Google + and Twitter.

  • Mark Turner

    When you’re leading the way, it’s not the pace that’s so important, it’s the direction. Going in the right direction.

  • Common Sense

    So once they get the final bugs out they will speed up the line. Looks like good news to me.

  • JP

    Actually, he said 5,000 units per week by the end of the year.