I think it’s safe to say that the past week has been a weird one for all of us, and without getting political, I feel as though we live in a world where the only thing we can expect is the unexpected.
To that end, who could have foresaw Fiat-Chrysler and Ferrari CEO Sergio Marchionne pledging that every Ferrari built in 2019 will feature some sort of hybrid technology? This,from a company that little over a month ago completely dismissed the idea of an all-electric car bearing the Ferrari badge.
Now hybrid technology is a far cry from a full-bore EV, and the Italian automaker has been making use of hybrid tech in its Formula 1 racing efforts, as well as the Laferrari hypercar, for years now. But it was during a third-quarter conference call that, according to Autocar, Marchionne laid out his plan to integrate electric power into every Ferrari drivetrain from 2019 onward, improving performance and, hopefully, sales.
Sergio is pushing Ferrari towards a goal of 10,000 vehicles a year, up from the estimated record-setting 8,000 vehicles the automaker will sell this year. Patents from Ferrari reveal plans for a hybrid model with up to 30 miles of all-electric driving, and with many of its competitors introducing hybrid powertrains of their own, Ferrari executives undoubtedly realize that it’s time to get on board.
That said, I’m not so sure an all-electric Ferrari is forever out of the question either. Sure, the sound is important, but what good is that when electric cars that cost half the price are leaving your archaic Ferrari far behind?