Mitsubishi Outlander Hybrid Nears Japanese Sales Record

2015 Mitsubishi Outlander PHEV

The Mitsubishi Outlander plug-in hybrid is now set to achieve a new sales record in Japan from the looks of it. The company’s year-to-date sales for their super-safe, award-winning plug-in hybrid seven-passenger SUV seem almost certain to eclipse 2015’s “worth getting excited about” cumulative sales.

Sales picked up notably in Japan following on the release of the 2016 model year of the popular plug-in hybrid (PHEV) — with sales for the year totaling (as of the beginning of November) 9664 units; which compares to 9608 units sold (total) in 2013, and 10064 in 2014. Inside EVs provides more information:

    With 1,145 sales last month, and 113% growth year-over-year, the Outlander PHEV seems to really enjoy the fall — unlike its all-electric colleague Nissan LEAF which has been patiently awaiting the 30 kWh versions arrival in December.

    … November and December could add more than 2,000 and raise the bar by about 20% over 2014. In total, more than 29,300 Outlander PHEV have been sold to date in Japan. Meanwhile, zero Outlander PHEV have been sold in the US due to an oft-delayed launch. Mitsubishi says Outlander PHEV will finally go on sale in the US next year in late April/May.

Hah! You really do have to laugh at that, though there do seem to have been legitimate reasons to remain cautious about Outlander PHEV sales (hence, the company’s inability to keep up with demand). After all, production outstripping demand is a much more significant issue than demand outstripping production. That said, US sales of the Mitsubishi Outlander PHEV are set to begin- finally!- next year, and American buyers may be far less likely to be willing to wait for a hybrid SUV if they can’t find the one they want on a dealer’s lot.


Originally published by EV Obsession.

James Ayre

's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.