“Timing is everything,” read the caption in the image, above, when it first started making the rounds on Twitter a few days ago. Indeed, in business, comedy, and sport, timing is everything- and Red Bull is hoping that their decision to race TAG-branded engines built up on the bones of their current Renault-supplied power units will be enough to help them close the gap to Mercedes-Benz and return to their winning ways!
It must be said that, in the weeks leading up to this announcement, Gas 2 write Steve Hanley absolutely, 100% called it while I was betting on a Nissan or Infiniti badge. Good on Steve!
In any event, the new partnership represents the first time we’ll see TAG power unit in an F1 car since the 1980s, when TAG engines powered McLaren chassis to three World Championships. In recognition of TAG’s involvement, the team’s new 2016 contender will be christened: Red Bull Racing-TAG Heuer RB12.
Welcome, then, to a new TAG-era of motorsport. The big question I know I’ll be asking, though, is how long I’ll need to wait to update my Red Bull Casio to a Red Bull TAG! While I figure that out, you can read what Red Bull and TAG have to say about this, in their own words, below:
Welcoming the new partnership, Christian Horner, Team Principal, Red Bull Racing, said: “TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that. TAG Heuer has been an icon in the world of Formula One for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1. We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season.”
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, added: “Formula One is deeply-rooted in TAG Heuer’s DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy. It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative. Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm.”
Source | Images: Red Bull Racing.