Regular Gas 2 readers are already well acquainted with my affection for simple, honest vehicles that do the job of moving people from point A to point B efficiently and reliably. As such, it should come as no surprise that I was psychologically ready to heap enormous praise on the latest tiny sedan from Scion as soon as it got dropped off.
Mazda Zoom-zoom, Toyota Dealer Network
The 2016 Scion iA sedan is the awkward love child of Mazda’s desire to sell more cars and Toyota’s desire to bring millennials into its dealerships. It could be (indeed, it has been) dismissed as “just a Mazda 2 with a Scion badge”, but think about that: it’s a Mazda 2, with a Scion badge!
Toyota has 1500 dealers in the US– more than twice the number Mazda has. And those Mazda dealers tend to stay close to cool, hip, fleek (Fleek? That can’t be right, can it?) urban city centers, leaving a broken down Mazda 2 in the middle of Wyoming a long way from home, potentially. Slap a Toyota/Scion badge on its nose, however, and all is change. While it’s not GM, you can still find a Toyota dealer damn near anywhere there’s a road. It’s a huge bonus, and helps to make a great first impression.
What I Learned
All that talk about Mazda Zoom-zoom? It’s real- and, while that might seem pretty obvious to anyone who’s ever driven a Miata, a brand’s sporting intentions don’t always creep all the way down to their lowliest offerings.
That said, the 2016 Scion iA felt sure-footed and sporty within the first hundred feet of driving it. It is, without question, dynamically superior to its 2015 Toyota Yaris stablemate- but will that be enough to make me fall in love? Stay tuned.
Original content from Gas 2.