When you hear about a car that blends luxurious creature comforts with cutting edge interior design, thrilling performance, andthe highest crash safety rating in all the land, what kind of car do you think of? If you’re reading these pages, odds are you’re thinking of the Tesla Model S … and that is making Volvo furious.
After building its reputation on automotive safety for decades, Volvo- more than any other player in the luxury car business- got a big black eye when the Tesla Model S effectively broke the NHTSA’s crash test scores. As such, the Chinese/Swedish company has something to prove when it launches its new, flagship S90 sedan and next year. That car has to be safe enough to put Musk’s young startup in its place- and it wouldn’t hurt for the new Volvo to be able to put the Model S in its place under electric power, either. To that end, Volvo has announced that every one of their new cars will be offered with a “twin-engine” PHEV option, and that they will launch a pure electric model with a 300+ mile range by 2019.
Volvo says its historic commitment to offer plug-in versions of every model follows improvements in battery technology, falling costs, and mainstream acceptance of electric cars. “The time has come for electric cars to … enter the mainstream,” said Volvo president and CEO, Hakan Samuelsson. “We are confident that, by 2020, (more than) 10% of Volvo’s global sales will be electrified cars.”
Source | Images: Volvo, via Autocar UK.