Originally published on EV Obsession.
Following every post in the Tesla Motors Club forum, there’s a lot of stuff that simply isn’t interesting (as is the case with any product forum). But it’s well worth it for all of the interesting gems I find there (and as a potential future Tesla owner and a current Tesla investor). One of the recent finds I found super interesting was a thread about the cars Tesla owners upgraded from, and how much more or less they paid compared to their previous car. If it is representative, it shows that Tesla owners, for the most part, massively upgraded when they switched to Tesla.
Of the ~100 responses there right now, I only spotted one where the person had spent more money on their previous car. A ton of the responses show people spending $30,000 to $80,000+ more on their Tesla (or first Tesla) than on their previous car. That’s pretty shocking.
One thing that tells me is that people see Tesla’s cars as far superior to any other cars out there, and so good that they are willing to spend tens of thousands of dollars more than they ever expected to spend on a car. It reflects why Consumer Reports recently called the Model S P85D “an automotive milepost…that paves a new, unorthodox course.” (Note that the P85D “broke” the Consumer Reports rating system by scoring 103 points when the maximum should be 100.)
And, actually, it just hit me that this willingness to spend tens of thousands more on a car than ever expected before applies to me as well. I’ve typically not cared for cars or expensive cars (since I was a teenager, at least), and if you asked me a few years ago if I’d ever spend $70,000+ on a car, I’d surely say, “Hell no!” I’ve happily lived car-free for 11+ years. But as I consider which car to get in the coming year (to survive living in Florida with a baby), the Tesla Model S is possibly at the top of my list. Of course, I’m only considering electrics, and I do love other electrics on the market as well, but nothing compares to the Model S (except for the Model X, of course). It’s just the “logical” side of my brain that is having trouble with the idea. But even the logical side has strong arguments — safest car ever tested, long range, and free Supercharging across the US.
Anyway, though, getting back to the thread and its implications, I think this thread also shows how compelling electric driving is, how far ahead Tesla is, and how massively Tesla’s Model 3 could disrupt the market.
This is insane, baby — maybe even ludicrous!