Later this year, the first U.S. customers will take delivery of their Toyota Mirai hydrogen fuel cell vehicles. Rather than focus on making an exciting, fun-to-drive vehicle, Toyota is instead focusing on the scientific and environmental benefits to hydrogen FCVs, and their “Fueled by Everything” ad campaign’s second stop was the birthplace of the oil industry, Titusville, PA.
The first video focused on comments by Elon Musk, who famously called hydrogen fuel cells “bullshit”, which was sorta odd, but whatever. Now Toyota has gone to the place that gave birth to the oil industry, beginning over a century of what has arguably become history’s most environmentally damaging industry. Toyota believes that hydrogen’s ability to be sourced from a just about anything gives it a major environmental leg-up on the oil industry, and the convenience it offers makes it a better option than EVs as well.
Then the video shows a lab coat transporting 150 gallons of water from Oil Creek from Titusville to Wallingford, CT, and then back again, a round-trip journey of nearly 900 miles in order to produce enough hydrogen for about a dozen fill ups. I mean, that’s neat and all, but Toyota is really hoping people don’t ask too many questions about the bigger picture involving the hydrogen infrastructure.
Me? Well, I’m going to keep asking those questions until we get some answers.