Goodbye Zoom-zoom, hello Driving Matters, the new corporate slogan for Mazda. Using the much-anticipated 2016 Mazda Miata to launch this all-new take on why a car company still strives to improve the driving experience, we get a 60-second commercial that just about every man, regardless of age, can relate too.
The 2016 Miata brings a whole host of improvements to the world’s best-known roadster, including a lower curb weight, higher fuel economy, and a suite of technology to make the driver feel more connected to the road than ever before.
No CGI, no explosions, no fast-paced EDM or dancing hamsters. Just a man, a machine, and the life they lived. Beautiful.