Apple Could Give Tesla “A Run For Its Money”


It’s long been rumored that tech giant Apple was looking to get into the auto industry, and those rumors were confirmed last year with the introduction of the Apple CarPlay infotainment system. But is the iPhone maker designing an iCar? An anonymous Apple employee wrote into Business Insider claiming that the tech company was getting into vehicle development and building something that “will change the landscape and give Tesla a run for its money.”

Such a flimsy report would normally be easily dismissed, were it not for Elon Musk recently bragging that Apple was trying to poach Tesla employees with signing bonuses worth up to $250,000. Furthermore, Apple has already hired on some 50 former Tesla employees or interns with experience in mechanics and manufacturing, though Tesla employees approximately three-times as many former Apple legionnaires like the self-proclaimed “Hacker Princess” that seem mostly-loyal to Musk.

So it’s obvious that Apple is working on something car related…but an actual car? That’s still a bit of a stretch. More likely, the tech company is hoping to dominate the world of increasingly connected cars, whether it be via autonomous driving software or greater car-phone integration. Or maybe, just maybe, the house that Jobs and Woz built has decided to remake the auto industry in its own image. Given the success of other Apple products, an iCar could be a technological marvel…and a proprietary nightmare. I’d much rather see Apple build a car of its own than ruin Elon Musk’s vision.

Would you buy an Apple iCar, especially one that rivaled Tesla?

Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.