Ford Trademarks “EcoBeast” Moniker, But What Could It Be?


Before Ford announced the EcoBoost line of turbocharged engines, it was calling it “TwinForce” instead. But the EcoBoost name has been great for Ford sales, and the automaker has trademarked the EcoBeast moniker reports Motrolix, teasing all sorts of turbocharged possibilities.

Right now Ford offers EcoBoost engines across its lineup, with four performance-focused EcoBoost vehicles in particular; the Focus ST, Fiesta ST, the Taurus SHO, and Mustang EcoBoost, and any one of them could snag the EcoBeast name. But for my money, there’s only one truly solid bet, and that’d be an EcoBoost-powered successor to the highly-successful Ford Raptor. The 2015 F-150 has already gone on a massive diet, and the 6.2 liter V8 is no longer offered in the best-selling pickup, leaving just the 5.0 V8 and 3.5 liter EcoBoost as the heavy-hitters. With 420 horsepower, the EcoBoost engine is the top-of-the-line motor, and if Ford were to massage it closer to 500 horsepower, they’d definitely have a vehicle worthy of being called the EcoBeast.

Yet there is another option, and that’s an even hotter EcoBoost Mustang. With 310 horsepower the first four-cylinder Mustang in over two decades doesn’t disappoint on the power front, and Ford could probably crank out even more power if it wanted. Or they could just drop the 3.5 liter V6 under the hood and call it a day instead. That’s something people have wanted since the EcoBoost engines first appeared.

Then there’s the completely likely chance that a totally new EcoBoost engine is in the works, perhaps like the twin-turbo V8 Cobra Jet concept seen at the 2012 SEMA show. That would be a real showstopper, though hardly “Eco”, though I guess it’s all relative when you get right down to it.Of course there’s a chance that this is nothing more than a protectionist move, and like the Chevy CrossVolt, nothing may ever come of this trademark filing.

Regardless, we’ve reached a level of technology that lets performance and efficiency blend together in ways never thought possible, at least in theory. In practice, Ford’s EcoBoost engines have left something to be desired on the Eco side, if not the Boost side of things. Whatever the EcoBeast is (if it is indeed something), it surely holds some huge potential for fans of mean, green, driving machines.

Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.