Chevy CrossVolt Trademark Renewed A Second Time


When the Chevy Volt first debuted, there was all sorts of buzz surrounding a potential ecosystem of similarly-powered plug-in hybrid vehicles. The Chevy CrossVolt trademark that caused a buzz a few years ago has been reupped by GM, reports Autoblog Green, and maybe this time we’ll get more than just a concept.

The Chevy Volt MPV5 concept debuted in 2010 less than a year after the Volt itself, and though marked as a concept, there was talk the plug-in crossover would be tapped for production. This hope was bolstered by a 2011 application for the “CrossVolt” name by GM, which was followed by nothing but silence. Now one the eve of the debut of the new 2016 Chevy Volt, it was revealed that the CrossVolt application has once again been renewed and published for opposition just a few days ago.

What’s it all mean though? At the very least, GM has some aspirations for using the CrossVolt name…someday. A plug-in hybrid crossover building on the name recognition of the Volt in theory has huge selling potential, and a lack of seating was one of the main complaints surrounding the original car, which Bob Lutz called the “highlight” of his automotive career. I’m sure GM is plenty aware of this, and considering that crossovers are the fastest growing market in America and elsewhere, the more you look at it the more the CrossVolt makes sense.

But does it make sense to the people that make the decisions? That remains to be seen.

Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.