The Ford EcoSport is a compact crossover most Americans have never heard of, and for good reason; it’s only sold in Brazil, Thailand, and India. But most Americans have heard of the off-road-ready Ford F-150 SVT Raptor and the EcoSport Storm has imitated the defining features of the Raptor in a mostly adorable way.
The most obvious link between the EcoSport Storm and the Ford Raptor is the beefy front grille and the jacked-up stance of the concept, which debuted at the Sao Paulo Auto Show. Powered either by one of several four-cylinder engines or the award-winning three-cylinder EcoBoost motor, the EcoSport Storm is a tiny alternative to the Raptor that many non-Americans have heard of, but can’t quite buy (as the F-150 isn’t officially sold outside of North America).
But don’t expect Ford to put the EcoSport Storm into production, as this concept is more about what’s possible than what’s likely. I also doubt the EcoSport, which is based on the now-obsolete global B-platform, will ever make it to America. On the other hand, the Ford lineup could use another compact crossover as that market segment continues to grow year after year. Meanwhile the Raptor has been phased out, though it could make a comeback with EcoBoost power.
Could the Ford EcoSport squeeze into the American market? And could a four-cylinder crossover version of the Raptor have the same appeal as the original off-road monster?