The Kia Soul EV will launch in the U.S. next summer, but before then the Korean automaker wants to introduce Americans to the idea of an electric crossover in a very sweet way. Rather than try to tart up the Soul EV to better fit in with the SEMA crowd, Kia made it into an ice cream support vehicle, a much sweeter alternative.
I have attended a couple of SEMA shows, and nothing is sadder than an automaker trying to hype up a vehicle that was never intended to be a sporty showpiece. You can make a car cool without adding a whole bunch of distracting engine modifications and oversized wheels. Other automakers take note; Kia played to the strengths of the Soul EV with this concept.
Dressed in the red-and-white livery of the San Francisco-based Smitten ice cream company, Kia also added a teardrop trailer with a pull-out ice cream stand. Other than the above teaser pic though, Kia is keeping the rest of the details under wraps until next month. I’ll keep an eye out for more on this sweet concept, though I’ll add that I’ll be mighty disappointed if the Kia display doesn’t come with free ice cream.