Video: Nissan LEAF Ad Talks Torque

Electric cars are ideally all about cleaner air and a greener world, but environmentalism just doesn’t sell with everybody. Some people only care about power, and this Nissan LEAF commercial finally taps into the deep well of instant torque to try and sell some cars.

There was once a time when torque could be considered the primary selling point of many American cars, but most green car buyers aren’t looking for the thrill of instant power; that’s just an added side benefit. Sure, the Nissan LEAF isn’t “fast” in the traditional sense, taking about 9.7 seconds to go from 0 to 60 MPH, which is faster than a Toyota Prius, but not much else.

However, right off the line the LEAF has 100% of its available torque ready to use, enabling it to launch off the line quickly, quietly, and out in front of vehicles with much more total power. The drawback of those big engines is they have to rev up to make all that power, while the little LEAF can just…go.

More commercials like this please, and fewer hugging polar bears. Environmentalism is great, but people still want powah.

Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.