Those who would call themselves auto industry analysts have pointed out time and again that the market for mid-size trucks in America just isn’t there. That’s why the Ford Ranger and Dodge Dakota went the way of the dodo, despite the protestations of small truck loyalists.
GM decided to buck the trend though by resurrecting the short-lived Chevy Colorado and GMC Canyon, both of which will be offered with a small-displacement turbodiesel. Combined with a smaller footprint, lower MSRP, and lots of tech features aimed at attracting a younger crowd, the Colorado/Canyon has built up a lot of hype prior to arriving at dealerships. So much hype, in fact, that GM told Automotive News that it had five-times more dealership orders for these two compact trucks than expected.
Executives had figured they’d have about 6,000 combined orders for the Colorado, but Chevy dealerships across the country have asked for delivery of more than 28,000 Colorados, about five times higher than expectations, and GMC dealers ordered another 14,000 Canyons. The trucks aren’t expected to hit dealerships for another month or two, and apparently the unbridled enthusiasm has spilled over to the people responsible for selling them. Keep in mind also that the diesel engine doesn’t go on sale for another year (at least).
GM is the only American automaker to offer three different sized pickups for people like me who have been complaining that trucks have been getting too big and too heavy for those of us who don’t have to haul 10,000 pounds across the Rocky Mountains once a month.
It’s good to know that I’m not alone here in wanting a smaller, but still plenty-powerful smaller truck. Maybe this will convince Ford and Chrysler to get back in the game as well.