Ford 1.0 Liter EcoBoost Engine Selling Well In Europe


The latest sales figures show that 20% of all Ford cars sold in Europe during the first half of 2014 were equipped with the 1.0 liter, three-cylinder EcoBoost engine. Europeans pay more than double what Americans pay for gasoline, which makes the fuel sipping, turbocharged three-cylinder a popular choice. Right now, it is the best selling turbo engine in the European market.

120,000 cars with the 1.0 liter EcoBoost engine were sold in Europe in the first 6 months of this year, up 15% from 2013 figures. For the first half of 2014, 1.0-liter EcoBoost models made up 47 percent of all B-MAX multi-activity vehicles sold, 33 percent of Focus sales, and 30 percent of Fiesta sales.

“Customers are clearly enjoying the benefits from a small engine that offers great fuel efficiency with no compromise to refinement or performance,” said Barb Samardzich, who is the chief operating officer of Ford of Europe. “The range of models offering the 1.0-liter EcoBoost engine will rise to 11 when the all-new Mondeo is launched in the coming months, and the new 140 PS version in the Fiesta Red Edition and Black Edition shows there is even more potential.”

Ford’s littlest EcoBoost engine has just been introduced to the American market in the Fiesta. It is rated 32 mpg city and 45 mpg highway by the EPA – the highest of any non-hybrid in this country, while still churning out 123 horsepower. It will be interesting to see what sort of reception it gets from US shoppers. Perhaps if Ford imports the 140 horsepower Zetec version of the EcoBoost Fiesta, 1.0 liter EcoBoost sales will approach the accelerated European levels?

Steve Hanley

Closely following the transition from internal combustion to electricity. Whether it's cars, trucks, ships, or airplanes, sustainability is the key. Please follow me on Google + and Twitter.