In July, 43% of car buyers who qualified for the UK’s Plug-In Car Grant plunked their money down on a Mitsubishi Outlander PHEV, reports Electric Vehicle News. The British program pays the buyer 20% of the cost of a qualifying vehicle up to a maximum of £ 8000 which is equivalent to $13,400.
British buyers are highly impressed with the car’s fuel economy rating of 148 MPGe and ultra low emissions. Those numbers plus its outstanding range have made the Mitsubishi a hugely popular choice among SUV shoppers, especially thoses looking for a deal. It’s the only plug-in hybrid SUV you can get, and in a country that considers the Land Rover to be both a status icon and a symbol of national pride, the much techier-and-cheaper Outlander PHEV is filling the gap in a big way.
Toby Marshall, Director of Sales & Marketing for Mitsubishi Motors in the UK, says: “The addition of the game-changing Outlander PHEV to our vehicle line-up has helped boost Mitsubishi brand awareness, increasing sales of all models in our range.”
The latest model of the Outlander PHEV is due in the US in 2016, and the company has promised us the it will be exciting and “completely different”. Mitsubishi hopes the increased sales in foreign markets recently will happen here as well.