2014 Diesel Sales Are Up 25%


2014 Chevrolet Cruze Clean Turbo Diesel - Coming This Summer for

Sales of diesel powered cars in the US are up 25% in 2014, far ahead of the 4.2% total increase in new car sales for the year so far. These stats come via the Diesel Technology Forum, and seems to show a decidedly favorable outloot for diesel vehicle sales in the U.S. Oddly, Volkswagen, which offers the most number of diesel powered models, has seen an 8% decline in sales, though that was somewhat made up for by its corporate cousin, Audi, which has see a four-fold increase in diesel sales to 8,100 units.

The Chevy Cruze diesel is also enjoying strong sales, with 3,000 units sold so far in 2014. In all, there are there are 46 diesel models sold in the U.S., and 27 of them are cars or SUVs Despite this though, diesels account for just 3% of the U.S. market at present. However, analysts expect that number to double over the next 3 years. Yes, diesel fuel costs more than gasoline, but diesel engines return about 30% better fuel economy, more than making up for  the few extra cents per gallon. And if you are driving a car that requires premium gas – which many luxury cars do – the difference in cost of fuel is rather minimal.

The government is pushing automakers to make huge gains in average fuel economy in coming years, and for many, the diesel option is far less costly than hybrids, plug-in hybrids or electric cars. There is no “range anxiety” associated with diesel an more like there was 20 years ago. In fact, most motorists are pleasantly surprised how quiet and responsive modern diesel engines can be.

While the marketplace is sorting out what the future of transportation will be, diesel powered cars will remain part of the mix. One big advantage they enjoy over gasoline powered cars and high tech cars like PHEV’s, EV’s and fuel cell vehicles is strong resale value. That’s a powerful incentive to go the diesel route for many prospective purchasers.

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Steve Hanley

Closely following the transition from internal combustion to electricity. Whether it's cars, trucks, ships, or airplanes, sustainability is the key. Please follow me on Google + and Twitter.