Many Luxury Car Owners Would Buy An Electric Car


Four years ago, many people didn’t take electric vehicles seriously, and certainly not the sorts of people who might buy an expensive luxury automobile. It’s amazing how a few years can completely change perceptions.

A recent study by U.K.-based WeLoveAnyCar found that about 40% of BMW, Mercedes, and Jaguar would buy, or seriously consider buying, an all-electric car. The results were pretty much the same across all three brands, and that’s good news for automakers like Tesla Motors and BMW, who are making a play for the eco-conscious business magnate market before bringing EVs to the wider market, though it does come with a caveat. The survey questioned over 24,000 current luxury car owners, and asked how many of them would buy an all-electric car with a 300-mile driving range. Technically, that car doesn’t exist yet, though 40% of respondents still answered positively at a time when cars like the Tesla Model S and BMW i8 are just hitting the U.K. market.

While 40% responded positively though, that also means some 60% of respondents still aren’t too keen on electric cars. In fact, 12 to 17% of respondents said they’d NEVER buy an electric car, even if all other things like options and performance were equal. Some people are just haters I guess, but that won’t stop the momentum electric vehicles have built in the past few years. After all, we all want what rich people have, and that includes their cars. Tesla alone has made waves in the luxury car world, eating up market share while growing its ambitions to rival brands that have been around for a century or more.

Soon, keepin’ up with the Joneses will mean putting an electric car in your driveway.

Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.