Oh what a sham Detroit Electric has become.
After fleeing the Motor City for Holland, Detroit Electric has just announced that production of the SP:01 electric coupe will actually be in the U.K. Even worse, Detroit Electric will only sell its electric cars in Europe and Asia, at least at first.
After promising to bring a factory and jobs to the hard-luck Detroit area, Detroit Electric backtracked on that plan, as well as a late 2014 production date. Now the company is aiming for a 2015 release, with a focus on European and Asian markets at first for the Lotus-based electric car. The production site selected is in the city of Royal Leamington Spa, located in central England, while the Netherlands will serve as the marketing and sales center.
Yup, Detroit Electric has pretty much come full-circle, and literally the only thing tying the company to America at all anymore is its name. This only further emphasizes the point some commentators have made that Detroit Electric should give up its name for something with less historic importance. I mean, it’s bad enough that Detroit Electric had to rip off the Tesla Roadster (itself not the best idea), but the whole company has become something of a farce, leaving behind a growing list of failures and broken promise.
I think natural selection will take care of Detroit Electric soon enough.