Chevrolet announced earlier this year that it will offer GoPro integration into the Performance Date Recording System on the 2015 Corvette. Now BMW is climbing aboard the GoPro band wagon. Starting in July, any BMW equipped with BMW Apps or MINI with the MINI Connected option will be able to integrate a Wi-Fi enabled GoPro camera (Hero 3+ and later models) into the car’s infotainment system using an iPhone with the Go Pro app.
Once everything is connected, drivers will be able to control the system from the car’s central information screen. Six modes are possible: Leisure Drive Facing Out, Night Driving, Sport Drive Facing Out, Drive Camera Facing In, Winding Road Time-lapse, and Straight Road Time-lapse. The driver can start or stop the recording process at will simply by using the car’s touch screen. I would have killed to have this system to record my drive through the Alps in 2012, instead of shooting through a bug smeared windshield with my tablet.
One question I could ask is why someone would need a video of a leisure drive to the supermarket. The system makes some sense for Corvette owners who sometimes take their cars on track, but for most people, we are just talking about a video “selfie”. And maybe that’s enough.
With GoPro set to start selling shares to the public soon, this announcement by BMW might be all the reason you need to call your stockbroker today.