Lincoln “Won’t Rule Out Anything” As It Seeks New Products

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The Lincoln Motor Company, as it is now called, is still struggling to find its way in the 21st century luxury car market. Lincoln is looking to expand its lineup, and all options are on the table, which could take the form of a sports car, hybrid, or even an electric vehicle.

In an interview with Edmunds, Lincoln’s head of marketing and sales Matt VanDyke said that “We know that we need to get into other segments with other vehicles.” Later on, when asked about the possibility of a Lincoln based on the new 2015 Mustang, VanDyke responded “ “Sure. We won’t rule out anything.”

A Mustang-based Lincoln sports car is a tasty idea, though Ford would have to work to differentiate it from the famous Ford pony car. One way to do that would be to shoehorn the 3.5 liter EcoBoost V6, or perhaps even the new Nano 2.7 liter EcoBoost engine, into the Mustang’s engine bay. The 2.3 liter EcoBoost engine is sure to be a hot ticket when the 2015 Mustang goes on sale later this year, but there’s still room for a Lincoln version loaded with luxury features and techie gadgets boasting a unique drivetrain. As it stands, Lincoln’s “freshest” product is the MKC, based on the Ford Escape, which first debuted the 2.3 liter EcoBoost motor.

But a more practical next step might be to offer premium buyers more eco-friendly options. The only hybrid model in Lincoln’s lineup is the MKZ Hybrid, and while it delivers an impressive 45 MPG across the board, Ford offers four different hybrid models, as well as the Focus Electric. That’s five green car options to Lincoln’s one, and premium buyers are flocking towards eco-friendly vehicles as fast as they’re coming out. Meanwhile, the Lincoln Navigator got a new engine and a fresh batch of features…but it still looks like the same Lincoln Navigator that debuted over a decade ago.

Or, how about the best of both worlds; a plug-in hybrid, Mustang-based Lincoln sports car with an EcoBoost engine? It’ll never happen, but a guy can dream.

Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.