Mitsubishi is experiencing a bit of a North American renaissance these days, with the automaker posting its best month since August 2008 and a whopping 70% increase in sales compared to 2013. “We couldn’t have done it without the excellent reviews we got from those Gas 2 people,” someone loosely associated with Mitsubishi might have said once while they were alone, maybe in a forest. “If they hadn’t fallen in love with our little hellion Mirage and Outlander Sport models, we don’t know what we would’ve done!”
Mitsubishi’s growth was powered by strong sales of the Lancer, as well as the family-friendly Outlander Sport model. The Mirage- famous for being the highest MPG car sold in America that’s not a hybrid– also sold well, having an overall additive impact on Mitsubishi sales. Once the award-winning Outlander PHEV arrives next year, we should start to see Mitsubishi restored to the kind of techno-leadership role it had in the 1990s and 2000s, with cars like the advanced Mitsubishi 3000GT and Evo series of go-fast sedans.
You can find out more about Mitsubishi’s sales numbers and market growth in the official Mitsubishi press release, which I’ve included, below.
Mitsubishi Motors North America (MMNA) today reported historic March sales of 8,996, a 70 percent increase over the March 2013 total. It was the best single month of sales for Mitsubishi since August 2008, and also the best March sales in six years.
The U.S.-built Outlander Sport led the way with an all-time record monthly sales total of 3,264, up 33.7 percent compared to March 2013 sales. Outlander Sport was introduced in 2010 and had a previous record monthly total of 2,634 (June 2013).
The all-new Mitsubishi Mirage had 1,499 units sold, also an all-time best for the model which was introduced in September 2013.
“We’re extremely pleased to see what we can do when the entire Mitsubishi organization puts it all together for a month,” said MMNA EVP of Sales, Don Swearingen. “We are encouraged that consumers are proving that the mix of safety and fuel efficiency that we’re offering in our brand is what they want. We’re going to start our new fiscal year with a bang in April by upping our advertising exposure and continuing extremely attractive incentives for customers who visit our showrooms and see what all the excitement is about.”