Some criticize electric cars as merely shifting pollution sources, but Audi A3 E-Tron buyers in Germany can get their power from 100% renewable resources. It’s thanks to a deal between Audi and Hamburg-based Lichtblick, which sources green power from all over Europe. It’s a chance to recharge the plug-in hybrid, guilt free…though there’s still that pesky gas engine to feed.
The Audi A3 E-Tron Sportback pairs a 1.4 liter turbocharged gas engine with a hybrid drivetrain that delivers a combined output of 250 horsepower. Not bad for the little Sportback, which is said to be good for 157 MPGe on the European testing cycle, thanks to a 31-mile all-electric range. For most of us, driving such an efficient car would be enough green do-goodery, but others need to go a step further. Enter LichtBlick.
Germany has been a world leader in green power sources like solar and wind, and this water-generated power comes from dams in Germany, Austria, and Switzerlan., LichtBlick sources one-third of its energy from hydroelectric plants less than six-years old, meaning the newest and most efficient plants are providing the power. These efficient, green sources of energy can be used by Audi A3 E-Tron buyers to top off their plug-in hybrid, for a fee of about $12 per month, plus 37-cents per kilowatt of juice.
In other words, this green Audi gets even greener with this energy deal, though it’d be interesting to see the take numbers on such a plan. The shift in consciousness is happening…but I don’t think it’s there quite yet. Kudos to Audi all the same for thinking beyond the garage though.
If only their plans Millennial marketing team was this effective.