Tesla Giveaway to Gain Subscribers?


As a Technorati Top 5 auto blog, Gas2 is always looking for ways to reward our readers and to bring in new email subscribers. So why not try a Tesla giveaway?

Well, we may be a little ways out from being able to do that, but that was the exact question asked (and answered) by SCA Interactive and PrizePad, two of the exhibitors at the Ad:Tech Media conference in San Francisco I’m attending this week. The companies teamed up to allow visitors to their booth to crank a virtual arm on an iPad version of a slot machine, and if they got three 7’s, they won a Tesla Model S (I didn’t win, by the way, which is just bulls**t!).

The software is straightforward enough, and essentially users who want a chance to win a Tesla have to enter their info in order to spin the wheel, so it helps you grow a newsletter subscriber list (and/or gather whatever other customer information you want to gather, of course). By choosing to give away a Tesla, a company looking to grow its subscriber list is also helping to promote the green economy and the clean tech/alternative transportation sector.

Tesla giveaway for newsletter subscribers

Adam Ford, pictured above/right, is Marketing and Sales Manager for SCA Interactive, and said that people don’t need to subscribe in order to play. “We don’t discriminate,” he said. The software does allow you to uncheck a box that otherwise would subscribe your phone to SMS marketing and your email address to email marketing campaigns, but anyone taking 2 seconds to read the page would very easily see the ability to opt out of any marketing.

Regardless, it’s an effective marketing strategy, and not only does someone have my information now, but they also know that I’m willing to play just about any game that gives me a chance to win a Tesla. I’m sure I’ll get tons of ads on my Facebook sidebar targeting me for games and Teslas now. Which, well, is just fine.


Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on