More than a million new bicycles are sold each year in the Netherlands, which is good. What’s not so good is that nearly that many are thrown away, too. Why, though? In many cases, the frame is sound, the handlebars are straight- even the wheels are good. What’s needed, then, isn’t necessarily a new bike, but a refreshed bike- and that’s just what Roetz offers with its stylish, sustainable bicycles.
Roetz re-uses existing, structurally sound bicycle frames that they’ve stripped and re-painted. They use as much of the “donor” bike as they can, as well, and replace parts like rusted fenders or broken plastic chain guards with parts made from sustainable materials like beech wood or bamboo. The end result of all this labor is a sustainable bicycle that, often, looks better than new with a classic style that’s sure to turn heads at the local haute coffee-bar (or, wherever it is trendy cyclists hang out).
What makes Roetz’ approach to sustainable living truly unique, however, isn’t just what it builds- it’s how it builds. Roetz works with area shelters to help teach marketable skills like painting, wood-working, bicycle maintenance, and more. According to the company’s website, the goal is to give both the discarded bikes and Roetz’ sheltered workers “a second life”.
What do you guys think? Would something lie Roetz’ approach play well in the US, or are we still on the steep side of the bicycle learning curve? Let us know what you think in the comments, below.
Source | Photos: Roetz.