Mitsubishi Adds Content, Lowers Cost of its Electric Car

Mitsubishi Electric Car

Mitsubishi’s tiny MiEV electric car has always been cute, but when I first checked it out at the Chicago Auto Show back in 2012, the high price, chintzy interior, and general lack of interior refinement in a car with a nearly $30,000 price tag made it a bit of a no-go … and it seems like Mitsubishi listened! Here is the 2014 Mitsubishi MiEV, packed with all the general adorable-ness of the 2012 model, but with a net MSRP of about $15,000.

Even if half the country is totally unfamiliar with little electric cars like the MiEV, it seems like Mitsubishi has pretty much shattered the $25K barrier for EVs we talked about earlier in the week- and they did it with a classier interior that features a leather-wrapped steering wheel, a better sound system, heated seats, and a passenger-side vanity mirror! Nice job, Mitsubishi. Nice job.


Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that the company’s new 2014 Mitsubishi i-MiEV electric-powered production vehicle not only receives an expanded standard equipment package but also sees a considerable price reduction of $6,130 over the previous 2012 model year vehicle.

The 2014 model year Mitsubishi i-MiEV ES model including CHAdeMO DC quick charge port, battery warming system and heated side view mirrors now starts at only $22,995 – an astonishing $6,130 price reduction from the previous generation. After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495*.

With a net MSRP of only $15,495 after factoring in the available EV federal tax credit of $7,500 and, for example, with the California state EV financial incentive of up to $2,500** (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the technologically-advanced 2014 Mitsubishi i-MiEV for as low as $12,995.

Furthermore, the new 2014 Mitsubishi i-MiEV boasts a much more comprehensive standard equipment package. Newly added items that are now standard equipment at no charge to the consumer include:

– Driver and front passenger heated seats
– CHAdeMO DC quick charge port
– Battery warming system
– Heated side view mirrors
– Rear door speakers
– 8A/12A switchable Level 1 charging cable
– Charge port lamp

Interior Enhancements
– Leather-covered steering wheel and shift knob
– Passenger-side vanity mirror with lid
– Numerous decorative color/trim upgrades

Exterior Enhancements
– Aluminum wheels
– Front fog lights
– New daytime running lights (DRL)
– Black-out door sash trim

To date, more than 30,000 Mitsubishi i-MiEV and i-MiEV-based production vehicles have been sold around the globe. In such diverse markets as the U.S., Europe and Asia, the i-MiEV has proven to be a safe, convenient and utterly reliable eco-friendly form of personal transportation in any market in which it is sold.


Source: Mitsubishi.

Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, out on two wheels, or chasing my kids around Oak Park, IL.