Tesla Outsold Buick, Fiat, Land Rover, Lincoln, and Mitsubishi in Q1 and Q2

Model S Sales

The state of California has just released its new vehicle sales numbers for the first half of 2013, and the big winner so far is the Tesla Model S, with 0.6% of the overall market share. That may not sound like much, but – in California – it’s more than Buick (0.5%), FIAT (0.5%), Land Rover (0.5%), Lincoln (0.3%), and Mitsubishi (0.3%) did in the same time, with stronger dealer networks, more existing customers, and a lower initial pricetag!

Also of note in the California New Car Dealers Association (CNCDA) report, hybrids accounted for just over 7% of overall sales for the first time, up from 6.2% in 2012 and 4.8% in 2011. Treehugger writer Michael Graham Richard also noticed that “Somewhat surprisingly, pure electric cars are doing better than plug-in hybrids with 1.1% of the market and 9,708 units vs 0.7% and 5,736 units,” giving more evidence to my claim that many EV buyers consider plug-in hybrids like the Toyota Prius and Chevy Volt as “half-measures” towards an electric-car future.

You can take a look at some CNCDA numbers, below.



Other interesting tidbits pointed out by Treehugger: the Prius (if all cars sold as “Prius” count as one model) is the best selling car in California, and the Tesla Model S is the no. 3 “luxury car”, behind the Mercedes-Benz E class and the BMW 5 Series sedans. Head on over to the original article for more.


Sources | Photos: CNCDA, via Treehugger.

Jo Borrás

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, out on two wheels, or chasing my kids around Oak Park, IL.